Let us say, for example, someone asks me to refer them to a computer store, the first business name that comes out of my mouth is the company or organization with the best brand awareness. Why?
Obviously, in this example I will refer to a computer store that is well known. But that is not always the case. Customer service is crucial here. If I am treated better at a different computer store then I will refer people to that computer store rather than the more popular common ones. Your front-desk employees play an important part in brand awareness.
Here are some quick tips on how you can increase brand awareness for your business:
- As a manager, you should motivate staff and find simple methods in which they can help in brand awareness.
- Enter the social media to help promote brand awareness. (Facebook, Pinterest, Twitter, etc...)
- You should have a neat and relative logo representing your business.
- Advertising through other means of communication is also something to consider (radio, tv, etc...). These methods never get old.