This is true, especially when we all know that all humans alike can't live without attention. If you become interested in what others are doing, you get a lot of attention in return -- that is your reward so to speak. For that to happen , you must be the one to step up and show that you care for others.
Your interest for others will show your appreciation to their work and that will make them happy and create a wonderful working environment. At the end we all seek attention and we all know how expensive that is. Sharing is showing that you are caring. So share your attention.